Our own Steve Gradman was featured on Ann Dwyer’s Entrepreneurs blog, giving some intriguing firsthand insights on the ins and outs of creating a gaming brand for young children. We hope you enjoy the interview and learn something new!
“Crain’s: You’ve done several focus groups with kids, parents and teachers in addition to getting feedback from customers. What have you learned about the market that’s surprised you?
SG: We’ve found there’s guilt associated with extra screen time for kids, whether it’s TV or the iPad. Your overall goal, whether you’re a teacher in the classroom or a parent with your kid, you want to feel there’s some sort of positive in adding more screen time to a child’s life. So our goal is to create an educational moment that’s so powerful that parents will say, “It’s great if you play with this.’”